CherryPick
Cherrypick is a movie streaming app designed for those who crave a personalized and curated viewing experience. Unlike traditional streaming services, Cherrypick allows you to tailor your movie selection with ease. Whether you prefer monthly or weekly recommendations, our app handpicks films based on your unique tastes, ensuring that every movie night is a hit. Discover hidden gems, revisit classics, and explore new favorites—all curated just for you.
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Curate and design a problem that is identified within group members. Create a visual and brand identity for the app, ensuring it effectively solves the problem and appeals to the target audience.
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We often struggle to find movies we actually want to watch on streaming platforms. We need a more personalized way to get recommendations that fit our tastes while also introducing us to new genres
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Solution:
Create a movie streaming app that curates personalized recommendations to match individual tastes and introduce new genres.Thesis:
My goal is to develop an app that offers a personalized movie-watching experience by curating recommendations based on user preferences and exploring new genres. -
People aged 18 to 35 who are tech-savvy and enjoy discovering new movies.
Why did I create CherryPick?
I created Cherrypick after noticing that my group members, like me, struggled with the overwhelming options on streaming platforms and had trouble finding movies that fit their tastes. Through our discussions, I learned what they liked and what frustrated them. Cherrypick was designed to solve these issues by offering personalized movie recommendations and introducing new genres. By focusing on what my group members needed, I aimed to create an app that makes movie discovery easier and more enjoyable for everyone. Cherrypick brings a new harvest of content just for you!
Branding
Cherrypick’s branding is inspired by the desire for a sleek, sophisticated movie discovery experience. The app features a dark, "night mode" interface that provides a visually appealing and immersive environment, perfect for late-night movie sessions. The color palette draws from the deep, rich tones of a dark cherry, evoking a sense of luxury and comfort. This design choice not only enhances the aesthetic appeal but also reflects the app’s focus on delivering a refined and enjoyable user experience. By combining these elements, Cherrypick offers a modern and elegant platform for discovering movies that perfectly suits our target audience’s tastes.
Persona
The persona is inspired by the needs and concerns of users who find it frustrating to navigate established movie streaming platforms. Through research and feedback from group members, we identified common issues such as overwhelming choices and difficulty in finding movies that match personal tastes. This persona represents individuals who seek a more intuitive and personalized movie discovery experience, highlighting the need for Cherrypick’s curated recommendations and user-friendly interface to make movie browsing easier and more enjoyable.
Physical Wireframing
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Search Feature
The search filter features advanced filtering options. It helps refine the user's movie search by genre, mood, movie length, director, rating, and other criteria to help the user quickly find content that matches their preferences. The search filter will also show top searches and allows users to add it to their movie watch list.
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Home and Detail Page w/ Review
The home page presents a personalized dashboard with curated movie recommendations, trending picks, and easy navigation to help users quickly discover and access their desired content. The page detail includes a comprehensive review system where users can read and leave reviews for movies, enhancing the discovery process with community feedback and ratings.
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Quiz Survey
The intro quiz survey categorizes new users by gathering information about their movie preferences and viewing habits, enabling Cherrypick to provide tailored content recommendations from the start. This helps categorize and curate the content for each user. It will also allow how often the curation will change.
Prototyping
In the prototyping process, I used Adobe XD to create interactive wireframes for Cherrypick, showcasing the app’s core functionalities. The prototype includes a login, a detailed search filter with advanced options, an intro quiz survey for personalized content recommendations, a user-friendly home page, and a page detail with an integrated review system. This prototype allowed me to visualize and test the user experience, refine the design based on feedback, and ensure that each component works seamlessly together to deliver an intuitive and engaging movie discovery experience.
Project Reflection
Throughout the process of creating Cherrypick, I learned how important it is to design products that solve real-world problems. Interviewing my group members and understanding their needs helped me focus on making the app more user-friendly. This project pushed me to think carefully about user experience, from simplifying the interface to improving content discovery. It was my first time fully developing app features, and I really enjoyed bringing those ideas to life. I also became more familiar with Adobe XD, which helped me refine the app’s design. Overall, it was a rewarding experience that showed me how thoughtful design can make a product both useful and enjoyable. Stay tuned—Cherrypick might just become your next favorite movie app!